Commerce | E-commerce » Improving Food Delivery with Crowdsourced Data

Janet Ng Alexandra Olarnyk Joshua Baker Audrey Wu & PRESENT IMPROVING FOOD DELIVERY WITH CROWDSOURCED DATA PARKING ORDER DETAILS WAIT TIME 12:30 12:30 12:30 2308 Royal Windsor Dr, 2308 Royal Windsor Dr, Oakville, Ontario L6J7Y Restaurant Oakville, Ontario L6J7Y P Parking Sunlight Grill 2308 Royal Windsor Dr, Oakville, Ontario L6J7Y Previous courier parked areas P Sunlight Grill Sunlight Grill THANKS FOR LETTING US KNOW AF32EOrder ORDER NOT # AF32E 2308 Royal Windsor Dr, Order # Oakville, Ontario L6J7Y 1 1 1 READY? We appreciate your patienceyou can either cancel this order or Hot Foods answer a few questions while 1 Sunlight Club Sandwich youre to contribute to X2waiting Sunlight Club Sandwich 1 Side of Pickles improving your UberEATS Side of Pickles experience. Lay’s Chips Sunlight Grill Instructions Sunlight Grill Instructions Park near restaurant. Go through entrance, let them know you’re with UBEReats & check order. Park near restaurant.

through 1 GoCoke entrance, let them know you’re with UBEReats & check order. PICK UP 1 ORDER X1 1 Coke Drinks CONTRIBUTE Special Instructions: Extra packets of mayo and no ice in coke please! CANCEL ORDER PICK UP 1 ORDER Pickup for Vanessa M. Pickup for Vanessa M. QUESTION 1 OF 3 QUESTION 1 OF NOT 3 ORDER Order # AF32E READY? OrderUS#KNOW AF32E THANKS FOR LETTING ORDER NOT Order # AF32E READY? M. QUESTION 2 OF 3 ORDER NOT READY? We appreciate your patienceyou How long did it take for you to Is there restaurant parking here? can either cancel this order or !nd parking? answer a few questions while 1 Sunlight Club Sandwich 1 Sunlight Club Sandwich X2 Sandwich youre to contribute to 1 Sunlight Club X2waiting X2 SideUberEATS of Pickles Yes 1 Side of Pickles improving 1your 1 Side of Pickles Immediately experience. X1 1 Coke No Less than 5 minutes X1 1 Coke Unsure X1 1 Coke More than 5 CONTRIBUTE Unsure Special Instructions: Extra packets of mayo and no ice

in coke please! CANCEL ORDER Special Instructions: Extra packets of mayo and no ice in coke please! NEXT Special Instructions: Extra packets of mayo and no ice in coke please! NEXT GOT EVERYTHING GOT EVERYTHING GOT EVERYTHING GOT EVERYTHING GOT EVERYTHING Larger order numbers and names increase visibility and help reduce language barriers when picking up an order at the restaurant. Quick questions for couriers about their experiences allows them to make use of the pick-up wait time to improve the accuracy of Uber Eats’ machine learning algorithms. Pick Up Colored overlays and pin icons highlight frequently parked areas to reduce time spent looking for parking. Pickup for Vanessa Pickup for Vanessa Pickup M. for Vanessa M. WAITING? Sunlight Grill Sunlight Grill 1 mi SUNLIGHT GRILL SUNLIGHT GRILL EN ROUTE 12:30 SUNLIGHT GRILL 12:30 SUNLIGHT GRILL EN ROUTE EN ROUTE 12:30 SUNLIGHT GRILL 12:30 12:30 Speedway Dr 12:30 Iconography distinguishes food vs.

drinks to prevent couriers from forgetting drinks. A confirmation “Got Everything?” button reminds the couriers to check that they have everything. EXPLORATION DESIGN EVALUATION Interviewing eaters, couriers, and restaurants helped us identify 3 key frustrations: forgotten items, inaccurate wait times, and difficulty finding parking. Focusing on the courier delivery process, we sourced information from idle couriers, redesigned order details to improve process flow, and added a parking feature that utilizes existing sensor data. Working together with real couriers as well as Uber Eats professionals, we made use of usability test data to drive design decisions. QUESTIO