Just like you draw up a plan when you’re going to war, building a house, or even going on vacation, you need to draw up a plan for your business. This tutorial will help you to clearly see where you are and make it possible to understand where you’re going.
When reading, most of us just let a story wash over us, getting lost in the world of the book rather than paying attention to the individual elements of the plot or writing. However, in English class, our teachers ask us to look at the mechanics of the writing.
Cold traffic kills conversions faster than a poorly designed landing page or a weak offer. Many arbitrageurs burn through budgets because they send users straight to the offer with zero preparation. The audience lands on an unfamiliar product, doesn’t understand why they need it, and bounces within seconds.