Agrártudomány | Borászat » Global Wine Markets at a Glance

Source: http://www.doksinet Global wine markets at a glance India Brazil USA Russia China Uruguay Germany South Africa Argentina Chile Bel-Lux Mexico Japan Australia Italy Switzerland New Zealand Turkey Austria Greece Canada France Hungary Croatia Ukraine Romania Spain Moldova Georgia Portugal Bulgaria United Kingdom 2.  USA China Australia Japan Uruguay Argentina South Africa Germany Korea Hungary Turkey Romania Greece Austria Croatia Switzerland New Zealand Bulgaria France Spain Moldova Georgia Italy Chile Portugal Source: http://www.doksinet 1. Share of total agricultural crop area under vines, 2006-08 (%) 14 12 10 8 6 4 2 0  Grape yield per hectare, 2007-09 (t/ha) 30 25 20 15 10 5 0 2  4000 1985-89 3500 2005-09 Sweden Hungary Chile Switzerland New Zealand Bulgaria Moldova Ukraine Austria Hungary Brazil Greece Romania Russia Portugal China Chile Germany South Africa Australia Argentina USA Spain France

Italy 6000 Romania Japan Ukraine Switzerland Austria Brazil South Africa Greece Netherlands Canada Bel-Lux Australia Portugal China Argentina Russia Spain United Kingdom Germany France 4. USA Italy Source: http://www.doksinet 3. Volume of national wine production, 1985-89 and 2005-09 (ML per year) 7000 1985-89 2005-09 5000 4000 3000 2000 1000 0 Volume of national wine consumption, 1985-89 and 2005-09 (ML per year) 4500 3000 2500 2000 1500 1000 500 0 3 Source: http://www.doksinet 5. Volume of world wine production, 1961-64 to 2005-09 (ML per year) 40000 35000 Rest of the world NWE8 ECA EU-15 30000 25000 20000 15000 10000 5000 0 1961-64 1965-69 1970-74 1975-79 1980-84 1985-89 1990-94 1995-99 2000-04 2005-09 6. Volume of world beverage wine consumption, 1961-64 to 2005-09 (ML per year) 40000 35000 30000 Rest of the world NWE8 ECA EU-15 25000 20000 15000 10000 5000 0 1961-64 1965-69 1970-74 1975-79 1980-84 1985-89 1990-94 1995-99 2000-04

2005-09 4  Portugal Italy France Austria Switzerland Greece Denmark Argentina Bel-Lux Germany Spain Hungary Uruguay Australia Netherlands United Kingdom New Zealand Sweden Ireland Croatia Chile Canada Romania Finland USA Russia South Africa Moldova Georgia Bulgaria Italy Spain France Portugal Australia Chile New Zealand Moldova Greece Argentina Hungary Austria Romania Uruguay Bulgaria Georgia South Africa Croatia Switzerland Germany USA Ukraine Russia Brazil Canada Bel-Lux India China Mexico Turkey Source: http://www.doksinet 7. Volume of wine production per capita, 2007-09 (litres per year) 90 80 70 60 50 40 30 20 10 0 8. Volume of wine consumption per capita, 2007-09 (litres per year) 6 5 4 3 2 1 0  5 USA France United Kingdom Italy Germany Russia Spain China Canada Japan Australia Austria Greece Switzerland Brazil Argentina Portugal Bel-Lux Denmark Netherlands South Africa Sweden Hungary Ukraine Ireland Chile Romania New Zealand USA Italy France

Germany United Kingdom Spain Russia Argentina China Australia Bel-Lux Portugal Canada Netherlands Greece South Africa Austria Brazil Switzerland Ukraine Romania Japan Chile Hungary Sweden Denmark New Zealand Uruguay Ireland Source: http://www.doksinet 9.  National shares of world wine consumption volume, 2007-09 (%) 14 12 10 8 6 4 2 0 10. National shares of world wine consumption value, 2009 (%) 20 18 16 14 12 10 8 6 4 2 0 6 Source: http://www.doksinet 11. Wine’s share of world recorded alcohol consumption volume, 1961-64 to 2005-09 (%) 45 40 35 30 25 20 15 10 5 0 1961-64 1965-69 1970-74 1975-79 1980-84 1985-89 1990-94 1995-99 2000-04 2005-09 12. Wine’s share of national recorded alcohol consumption volume, 2007-09 (%) 70 60 50 40 30 20 10 Italy Uruguay Portugal France Switzerland Argentina Greece Denmark Austria Sweden Chile Bel-Lux New Zealand Netherlands Australia Hungary Spain United Kingdom Moldova Georgia Germany Croatia India Canada Ireland

Romania Finland South Africa USA Singapore Hong Kong Bulgaria Russia Ukraine Turkey Malaysia Korea Brazil China Taiwan Mexico 0 7   16 14 2008 Portugal Italy France Austria Switzerland Denmark Greece Argentina Uruguay Spain BelLux Germany Hungary Australia Netherlands UnitedKingdom NewZealand Sweden Croatia Ireland Chile Canada Finland Romania USA SouthAfrica Russia Moldova Georgia Bulgaria 20 2006 18 2004 2002 2000 1998 1996 1994 1992 1990 1988 1986 1984 1982 1980 1978 1976 1974 1972 1970 Source: http://www.doksinet 13. Wine consumption per adult, 1961-64 and 2005-09 (litres of alcohol per year) 25 196164 200509 15 10 5 0 14. Wine consumption per adult, traditional European markets, 1970 to 2009 (litres of alcohol) 20 France Italy Portugal Spain Switzerland Austria 12 10 8 6 4 2 0 8 Source: http://www.doksinet 15. Wine consumption per adult, other European markets, 1970 to 2009 (litres of alcohol) 5 BelLux Netherlands

Sweden UnitedKingdom Finland Ireland 4 4 3 3 2 2 1 1 2008 2006 2004 2002 2000 1998 1996 1994 1992 1990 1988 1986 1984 1982 1980 1978 1976 1974 1972 1970 0 16. Grape-wine consumption per adult, Asian markets, 2000 to 2009 (litres of alcohol) 0.50 HongKong Japan Singapore China Korea Malaysia 0.45 0.40 0.35 0.30 0.25 0.20 0.15 0.10 0.05 0.00 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 9  Source: http://www.doksinet 17. Rates of growth in Asian and world grapewine consumption volume and unit value of imports, 2000 to 2009 (% p.a) 35 volume of consumption 30 25 20 15 10 5 0 -5 18. Asian grape wine consumption volume, 2000 to 2009 (ML) 1200 China Japan 1000 HongKong,Korea,Taiwan OtherAsiaPacific 800 600 400 200 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 10  Portugal Austria Greece Argentina France Hungary Georgia Ukraine United Kingdom South Africa Uruguay New Zealand Denmark Ireland Chile

Sweden Italy Switzerland Romania Australia Russia Bel-Lux Croatia Bulgaria Finland Spain Canada Netherlands Germany Brazil USA Turkey Singapore China Mexico Japan Thailand Korea Philippines Malaysia India Austria France Denmark Switzerland Ireland United Kingdom Greece Sweden Australia Portugal New Zealand Italy Finland Netherlands Canada Spain Hungary Germany Bel-Lux USA Argentina Uruguay Hong Kong Chile Croatia South Africa Moldova Russia Romania Source: http://www.doksinet 19. Wine expenditure per adult, 2009 (US$ per year) 600 500 400 300 200 100 0 20. Wine expenditure as % of national income, 2009 (Moldova (2.9%) is not shown) 1.2 1.0 0.8 0.6 0.4 0.2 0.0  11  14 value 12 10 8 6 4 2 0 Greece Brazil volume New Zealand 18 Netherlands 22. National shares of world wine import volume and value, 2007-09 (%) Ukraine 16 Mexico Ukraine Denmark United Kingdom Hungary Austria Bel-Lux Moldova Bulgaria New Zealand Portugal Germany Argentina

USA South Africa Chile Australia Spain France Italy 30 Australia Brazil Spain Finland Austria Ireland Portugal China Italy Japan Sweden Switzerland Denmark Russia Canada Netherlands France Bel-Lux USA United Kingdom Germany Source: http://www.doksinet 21. National shares of world wine export volume and value, 2007-09 (%) 35 volume value 25 20 15 10 5 0 12 Source: http://www.doksinet 23. Volume of world wine exports, 1961-64 to 2005-09 (ML) 9000 8000 Rest of the world NWE8 North Africa 7000 ECA EU-15 6000 5000 4000 3000 2000 1000 0 1961-64 1965-69 1970-74 1975-79 1980-84 1985-89 1990-94 1995-99 2000-04 2005-09 24. Volume of world (excluding intra-EU-15) wine exports, 1961-64 to 2005-09 (ML) 13  Source: http://www.doksinet 25. Exports as % of national wine production volume, 2007-09 80 70 60 50 40 30 20 10 Brazil Greece Georgia Uruguay Canada Ukraine USA Hungary India Austria Turkey Argentina France Germany Spain Italy

South Africa Bulgaria Portugal New Zealand Moldova Australia Chile 0 26. Exports as % of wine production volume in EU-15, New World and globally, 196164 to 2005-09 40 Global 35 EU-15 NWE8 30 25 20 15 10 5 0 1961-64 1965-69 1970-74 1975-79 1980-84 1985-89 1990-94 1995-99 2000-04 2005-09 14  Source: http://www.doksinet 27. EU-15 and New World shares of world wine export value, 1990 to 2009 (%) 100 90 80 70 EU-15 (including intra EU15 trade) 60 EU-15 (excluding intra EU15 trade) 50 NWE8 40 NWE8 (excluding intra EU15 trade) 30 20 10 0 28. Wine consumption and net exports, traditional European and New World exporters, 1970 to 2009 (ML) 18000 consumption + net exports WEX consumption WEX 16000 consumption + net exports NWE8 14000 consumption NWE8 12000 10000 8000 6000 4000 2000 2008 2006 2004 2002 2000 1998 1996 1994 1992 1990 1988 1986 1984 1982 1980 1978 1976 1974 1972 1970 0 15  Source: http://www.doksinet 29. Value of New World

countries’ wine exports, 1995 to 2010 (current US$ million) 3000 Australia Chile 2500 USA South Africa New Zealand 2000 Argentina Canada 1500 1000 500 0 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 30. Value shares of Southern Hemisphere wines in key import markets, 1990 to 2009 (%) 40 US+Canada Germany UK Japan Bel+Lux+Neth China Den+Fin+Swe Russia 35 30 25 20 15 10 5 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 1999 1998 1997 1996 1995 1994 1993 1992 1991 1990 0 16  Source: http://www.doksinet 31. National relative to world price of wine exports, 1990-94 and 2009 (unit value of national exports divided by unit value of world exports, minus 1) Bel-Lux France New Zealand Portugal Germany Italy Austria Australia USA Argentina Chile Spain 1990-94 South Africa Moldova 2009 Hungary -100 -50 0 50 100 150 32. National relative to world price of wine imports, 1990-94 and 2009 (unit value of national

imports divided by unit value of world imports, minus 1) Japan Switzerland USA Canada Netherlands Bel-Lux United Kingdom Denmark Sweden China Italy Germany 1990-94 Russia 2009 France Portugal -100 -50 0 50 100 150 200 17   Brazil Canada 3.5 Bulgaria Moldova Hungary South Africa Ukraine Romania Chile Germany Spain Argentina USA Greece Australia Italy Austria World Georgia Portugal France New Zealand 6 Ukraine Spain Argentina Italy Chile Austria Hungary Portugal World Australia Moldova South Africa USA France Bel-Lux Germany New Zealand Denmark United Kingdom Source: http://www.doksinet 33. Unit value of bottled still wine exports, 1990-94 and 2009 (US$/litre) 7 1990-94 2009 5 4 3 2 1 0 34. Unit value of bulk wine exports, 2000-02 and 2009 (US$/litre) 4.0 2000-02 2009 3.0 2.5 2.0 1.5 1.0 0.5 0.0 18 Source: http://www.doksinet 35. Unit value of bottled still wine imports, traditional markets, 1990-94 and

2009 (US$/litre) 9 1990-94 8 2009 7 6 5 4 3 2 1 Portugal Czech Republic Russia Germany France United Kingdom Austria Sweden World Finland Ireland China Bel-Lux Denmark Netherlands USA Canada Japan Australia Norway Switzerland 0 36. Unit value of bottled still wine imports, Asian markets, 2000-02 and 2009 (US$/litre) 16 2000-02 14 2009 12 10 8 6 4 2 Philippines Malaysia Thailand China India Korea Japan Total APA Taiwan Other Asia Pacific Singapore Hong Kong 0 19  Source: http://www.doksinet 37. Bulk wine as % of total wine export volume, 2000 to 2010 45 40 35 30 25 20 15 World 10 EU-15 NWE8 5 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 38. Bulk wine as % of total wine import volume, 2000 to 2009 100 90 80 China and India EU-15 70 World 60 Rest of Asia 50 NWE8 40 30 20 10 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 20  Source: http://www.doksinet 39. Index of revealed comparative

advantage in wine, 2007-09 (Moldova, at 39, is not shown) 14 12 10 8 6 4 2 Romania Switzerland USA Germany Austria Uruguay Greece Bulgaria Spain Argentina South Africa Italy Australia Portugal France Chile New Zealand Georgia 0 40. Index of revealed comparative advantage in still wine, by quality, 2007-09 (Moldova’s non-premium index is very high but not shown) 50 super-premium 45 commercial-premium 40 non-premium 35 30 25 20 15 10 5 USA Bulgaria Austria Georgia Argentina South Africa Spain Australia Italy Chile France Portugal New Zealand 0 21  Source: http://www.doksinet 41. Shares of value of world wine production, by quality, 2009 (%) 35 Totalwine Superpremium 30 Commercialpremium Nonpremium 25 20 15 10 5 0 France USA Italy Spain Australia Argentina Chile South Africa New Romania Zealand 42. Shares of value of world wine consumption, by quality, European countries, 2009 (%) 20 Totalwine 18 Superpremium 16

Commercialpremium 14 Nonpremium 12 10 8 6 4 2 0 France United Kingdom Germany Switzerland Belgium Luxembourg Denmark Netherlands Sweden 22  Source: http://www.doksinet 43. Shares of value of world wine consumption, by quality, non-European countries, 2009 (%) 35 Totalwine Superpremium 30 Commercialpremium Nonpremium 25 20 15 10 5 0 USA China Canada Japan Korea HongKong Malaysia Singapore 44. Shares of value of world wine exports, by quality, 2009 (%) 60 Total wine Super-premium 50 Commercial-premium Non-premium 40 30 20 10 0 France Italy Spain Australia Chile USA South Africa New Argentina Zealand 23  Source: http://www.doksinet 45. Shares of value of world wine imports, by quality, European countries, 2009 (%) 25 Totalwine Superpremium Commercialpremium 20 Nonpremium 15 10 5 0 United Kingdom Germany Belgium Netherlands Switzerland Luxembourg France Denmark Sweden 46. Shares of value of world wine imports, by

quality, non-European countries, 2009 (%) 20 Totalwine 18 Superpremium 16 Commercialpremium 14 Nonpremium 12 10 8 6 4 2 0 USA Canada Japan HongKong China Singapore Korea Malaysia 24  India Thailand Turkey Korea Iceland Norway Australia Mexico South Africa Ireland UK Finland Sweden Brazil Argentina Chile New Zealand Taiwan Denmark Netherlands Philippines Estonia Belgium Latvia Lithuania Poland Japan Canada United States Eur wine exporters Switzerland Czech Rep Luxembourg Norway Iceland Turkey Thailand Ireland UK Finland Sweden India New Zealand Denmark Netherlands Estonia Lithuania Belgium Latvia Poland Korea South Africa Japan Australia Mexico Canada United States Taiwan Switzerland Brazil Philippines Argentina Eur wine exporters Czech Rep Luxembourg Chile Hong Kong Source: http://www.doksinet 47. Taxes (import plus excise plus VAT) on non-premium wine consumption, 2008 (ad valorem equivalent, %) 300 250 200 150 100 50 0 48. Taxes (import plus excise

plus VAT) on super-premium wine consumption, 2008 (ad valorem equivalent, %) 160 140 120 100 80 60 40 20 0  25 Country1 +Country2 +Country3 +Country4 +Country5 +Country6 +Country7 +Country8 +Country9 +Country10 +Country11 +Country12 +Country13 +Country14 +Country15 +Country16 +Country17 +Country18 +Country19 +Country20 +Country21 +Country22 +Country23 +Country24 +Country25 +Country26 +Country27 +Country28 +Country29 +Country30 Country 1 + Country 2 + Country 3 + Country 4 + Country 5 + Country 6 + Country 7 + Country 8 + Country 9 + Country 10 + Country 11 + Country 12 + Country 13 + Country 14 + Country 15 + Country 16 + Country 17 + Country 18 + Country 19 + Country 20 + Country 21 + Country 22 + Country 23 + Country 24 + Country 25 + Country 26 + Country 27 + Country 28 + Country 29 + Country 30 Source: http://www.doksinet 49. Cumulative national shares of world wine production volume, 1909-13, 1961-64 and

2005-09 (%) 100 90 80 70 60 50 40 30 20 10 30 20 10  1909-13 1961-64 2005-09 0 50. Cumulative national shares of world wine export volume, 1909-13, 1961-64 and 2005-09 (%) 100 90 80 70 60 50 40 190913 196164 200509 0 26 Source: http://www.doksinet [LAST PAGE (INSIDE BACK COVER) OF COMPENDIUM] About the Wine Economics Research Centre The Wine Economics Research Centre was established in 2010 by the School of Economics and the Wine2030 Network of the University of Adelaide, South Australia, having been previously a research program in the Universitys Centre for International Economic Studies. Its purpose is to promote and foster its growing research strength in the area of wine economics, and to complement the universitys long-established strength in viticulture and oenology research. The University of Adelaide is the Southern Hemispheres premier wine research and teaching university and is part of the adjacent Wine Innovation Cluster which includes the

University’s School of Agriculture, Food and Wine and the Australian Wine Research Institute (established in 1955). Adelaide is the capital of the state of South Australia, where nearly half of Australias winegrapes and two-thirds of Australias wine exports originate. Adelaide has four major wine regions and more than 200 cellar doors within an hours drive (Adelaide Hills, Barossa Valley, McLaren Vale and Southern Fleurieu/Langhorne Creek), in addition to South Australias three other key wine regions (Clare Valley, Coonawarra/Limestone Coast and the Riverland). The University of Adelaide is also home to the National Wine Centre of Australia. The Wine Economics Research Centre is unique in Australia and one of few similar centres around the world. It has close links with the Center for Wine Economics at the Robert Mondavi Institute for Wine and Food Science at the University of California, Davis, and with the American Association of Wine Economists’ Journal of Wine Economics. The

key objectives of the Wine Economics Research Centre are to: x x x x publish wine economics research outputs and disseminate them to industry and government as well as academia contribute to economics journals, wine industry journals and related publications promote collaboration and sharing of information, data and analyses between industry and government agencies as well as research institutions sponsor wine economics seminars, workshops and conferences and contribute to other grape and wine meetings The founding Executive Director of the Wine Economics Research Centre is Professor Kym Anderson. Contact details are as follows: Wine Economics Research Centre School of Economics University of Adelaide Adelaide SA 5005 Australia Email: kym.anderson@adelaideeduau Website: www.adelaideeduau/wine-econ 27  Source: http://www.doksinet [BACK COVER PAGE OF COMPENDIUM] The first edition of this ground-breaking book (to 2001) was an indispensible part of my reference library, its pages

festooned with Post-it markers. The rate and amount of change in global wine markets since then could not have been envisioned by the authors (or anyone else), so while this is technically a revised edition, it is to all intents and purposes a new work, every bit as indispensible as the first edition. James Halliday, wine critic and author of the Australian Wine Companion Kym Anderson and Signe Nelgens data track the astonishing changes undergone by the wine world over the last half-century in meticulous detail. This volume should be an essential download for everyone researching, studying or writing about wine. Andrew Jefford, wine writer for Decanter and author of The New France The ever-changing world wine market has progressively become more global and interconnected among nations. To understand these changes it is more important than ever to take a global perspective, which requires information at a global level. This newly expanded and updated statistical compendium will be

useful for anyone interested in knowing about and understanding the changing patterns of wine production, consumption and trade in various parts of the world. It is also an invaluable resource for economists and others who seek to analyze those patterns and their underlying causes. Professor Julian Alston, Director of the Robert Mondavi Institute’s Center for Wine Economics, University of California, Davis The authors have revised and expanded what was already an indispensable compendium to another, even higher level. Professor Orley Ashenfelter, Princeton University and founder/author/publisher of the newsletter Liquid Assets Kym Anderson is George Gollin Professor of Economics and foundation Executive Director of the Wine Economics Research Centre at the University of Adelaide. He has published numerous articles on the economics of wine for industry and academic journals as well as a 2004 book on The World’s Wine Markets: Globalization at Work. He has served on the Board of

Directors of Australia’s Grape and Wine Research and Development Corporation (2000-05), and is a co-founder and Vice-President of the American Association of Wine Economists and a Co-Editor of the Journal of Wine Economics. Signe Nelgen grew up in a wine-producing family in Germany and is a doctoral student in the School of Economics at the University of Adelaide. 28